“Design is crafting the world around us to meet the needs of people” – Tim Brown, IDEO
Google For Entrepreneurs recorded a live discussion with Tim Brown, CEO of IDEO, Eric Ries, author of the Lean Startup and Google Ventures Design Partner Jake Knapp. They explore the relationship between Design Thinking and the Lean Start-up principles and how they can be applied in design and business.
The processes and methodologies discussed in this video are used by Google, IDEO and countless startups to develop new ideas and companies. In future posts we will explore if these processes can be used to test and develop cultural and community projects in our cities.
“A start up is a human institution designed to create something new under conditions of uncertainty” – Eric Ries, Lean Startup